Smart Statistics Global Privacy Policy
1. About this Privacy Notice
The Smart Statistics Privacy Notice (“Privacy Notice”) explains how we collect, use, and share personal data related to you as an individual (“Personal Data”). It outlines why we collect this data, with whom it is shared, and your rights regarding your Personal Data.
The following Smart Statistics entity complies with the Data Privacy Framework (DPF): Smart Statistics Limited.
Please read this Privacy Notice carefully.
This Privacy Notice applies when you:
- Visit any of our websites, social media pages, or office premises.
- Access or use any of our applications or platforms, such as Smart Statistics Platform or Smart Statistics Free Plan.
- Register for or attend virtual or in-person events hosted or attended by us.
- Work for an employer that does business with us.
- Contact our customer support team or complete a web form.
- Participate in our user research activities.
- Otherwise, interact or communicate with us.
Additionally, we collect cookie data on our websites. For more details, please refer to our Cookies Notice.
2. About us
In this Privacy Notice, “Smart Statistics” (“we”, “us”) refers to Smart Statistics Limited, which is responsible for processing your Personal Data.
For any data privacy-related requests, please contact us at support@smartstatistics.co.uk.
3. What types of Personal Data do we collect?
We collect and process the following types of Personal Data:
Contact and Business Data
Contact data includes, but is not limited to, your first name, last name, email address, physical address, job position, phone number, country of origin, and, in some cases, usernames and passwords related to our product.
Communication and Interaction Data
This refers to data resulting from your interactions with us, such as emails, chat messages, webinars attended, files downloaded, user research activities, and product interest information. We may also collect registration details for events, including travel information, scheduling details, food preferences or allergies, and accessibility requests. When attending events, Smart Statistics and its agents may take photographs and record the event in both visual and audio formats. For property under Smart Statistics’ responsibility, we may also process video surveillance (CCTV) information.
Application-related Usage Data
We may automatically gather and analyse information about how and whether specific features of our Services are used. This includes data about which applications and versions are being used, user interactions (such as searches or actions taken), pages and files viewed, online training sessions attended, data sources queried, visualisations built, system configuration, the number of steps in a workflow, types of operations used, queries submitted, and hardware properties (such as CPU type and RAM amount). We may also collect logfile data and date/time stamps associated with your use of the Services.
Device and Browser Data
When you visit one of our websites or applications, we may collect data from your device, such as the device type, location, browser version, operating system, internet service provider or mobile carrier, IP address (or proxy server), geographic location derived from your IP address, time and date of access, duration of access, referring URL (if any), and other identifiers that help us recognise your device and confirm that you are a licensed user.
4. How do we collect your Personal Data?
We collect Personal Data directly from you when you:
- Access one of our websites or applications.
- Attend one of our events.
- Register for and/or use any of our Services.
- Participate in activities with us, such as user research.
Additionally, we may obtain Personal Data from your employer in relation to the provision of our Services. We may also gather information about you from third-party sources, including public databases, websites, resellers and distributors, marketing or business partners, security and fraud detection firms, and social media platforms.
5. Why do we process your Personal Data
We may process your Personal Data for one or more of the following purposes:
Provide the Requested Services
To deliver the requested Services and ensure we meet our contractual obligations with you or your organisation. This includes resolving technical issues, responding to your requests for assistance, providing training related to our Services, and addressing any queries you send through our website, email, or other means.
Improve and Enhance Our Services
To enhance our operations, systems, products, and processes, which improves your overall experience. This includes understanding your preferences, analysing aggregated, anonymised or statistical usage data, and reviewing crash information, as well as conducting surveys regarding our Services.
Enable Security and Compliance
To maintain the security and compliance of our Services, including protecting against, investigating, and deterring fraudulent, unauthorised, or illegal activity. We also aim to prevent and detect attacks on our applications or misuse of our Services, ensure appropriate security of our office premises, and comply with any legal and regulatory obligations.
Perform Sales, Marketing, and Events-Related Activities
To communicate updates about upcoming events, products, and services, and for direct advertising purposes. This includes informing you about our Services, managing your event registrations, and providing visual and audio media related to events.
Other Legitimate Business Purposes
For activities such as conducting customer surveys, collecting and assessing feedback, determining the effectiveness of marketing campaigns, and evaluating and improving our customer relationships.
6. On which legal basis do we process your Personal Data?
We process your Personal Data only when one of the following applies:
- We need to process your Personal Data to fulfil our contractual responsibilities or provide the requested Services.
- We have a legitimate interest in processing your Personal Data, which is not overridden by your rights.
- You have given consent for us to process your Personal Data.
- We need to process your Personal Data to comply with a legal or regulatory obligation.
7. Who will have access to your Personal Data?
Depending on the purpose and necessity, we may disclose your Personal Data to the following categories of recipients:
- Subsidiaries of Smart Statistics Limited (i.e., internal transfer within our organisation).
- Third parties who have entered into a written agreement with us, such as vendors and service providers who assist with marketing, billing, credit card processing, data analysis, fraud prevention, network and information security, technical support, and customer service.
- Our auditors, attorneys, or other advisors who are bound by professional confidentiality obligations in connection with corporate functions.
- When you register for our events and third parties are involved in hosting, sponsoring, or presenting (e.g., webinars or training), we might provide your contact information to them so they can facilitate your participation or reach out with related marketing materials.
- Government, law enforcement, and regulatory bodies to meet legal or regulatory obligations.
8. How long do we store your Personal Data?
When permitted and in compliance with applicable laws and regulations, your Personal Data will be deleted upon your request or as soon as it is no longer required for the purpose for which it was collected.
If regulations require longer storage of your Personal Data, or if we need it to assert or defend against legal claims, we will retain your Personal Data until the expiration of the relevant storage period or the resolution of the claims.
9. How do we protect your Personal Data?
We take the protection of your Personal Data seriously and employ a range of physical, technical, and organisational security measures to prevent accidental or unlawful destruction, loss, misuse, alteration, or unauthorised access or disclosure. These measures help ensure that your data remains secure and confidential.
10. What are your rights regarding your Personal Data?
In accordance with applicable laws and regulations, we provide you with the following rights:
- Request access to, update, correct, or delete your Personal Data.
- Withdraw your consent for future processing at any time (for example, you can opt-out of receiving marketing emails by selecting the “unsubscribe” link).
- Request restrictions on the processing of your Personal Data or object to its processing.
- Request the transfer of your Personal Data to other recipients, where technically feasible.
- File a complaint with us and/or with a relevant data protection authority.
- Exercise your rights without facing discrimination.
- If applicable, you may be able to invoke binding arbitration under certain circumstances, as we are subject to the investigatory and enforcement powers of the Federal Trade Commission (FTC).
Additional rights may be available to you based on local laws and regulations.
To exercise your rights, please contact us at support@smartstatistics.co.uk.
11. Google API Services
When we use or transfer information gathered through Google APIs, Smart Statistics ensures compliance with the Google API Services User Data Policy, including adhering to the Limited Use requirements.
12. Updates
This Privacy Notice is regularly reviewed to ensure it remains up to date.
It was last updated on March, 17th 2025.