This Privacy Policy explains how Smart Statistics Limited collects, uses, stores, shares and protects information that identifies you or could reasonably be connected with you as an individual.

It also explains the choices and rights that may be available to you under applicable data-protection law.

We aim to process personal information lawfully, fairly and transparently and to use it only for clear and legitimate business purposes.

Smart Statistics Limited is a business intelligence, automation and business advisory consultancy.

For the purposes described in this Privacy Policy, Smart Statistics Limited is generally responsible for deciding why and how personal information is processed.

This Privacy Policy may apply when you:

• Visit or interact with the Smart Statistics website.
• Submit an enquiry, consultation request or website form.
• Communicate with us by email, telephone, social media or another business channel.
• Represent a prospective client, existing client, supplier, partner or other organisation.
• Subscribe to receive information, insights or marketing communications from us.
• Attend a meeting, webinar, workshop or event involving Smart Statistics.
• Otherwise establish or maintain a professional relationship with us.

The information collected depends on how you interact with Smart Statistics and the nature of our relationship.

We may collect personal information from the following sources:

• Directly from you when you complete a form, contact us, attend a meeting or communicate with us.
• From the organisation you work for when it engages us or provides your details as a relevant business contact.
• Automatically through website technologies, server logs, analytics services and cookies where applicable.
• From publicly available professional sources, such as company websites, professional directories or business networking platforms.
• From suppliers, professional advisors, partners or other third parties involved in a legitimate business activity.

We may use personal information to:

• Respond to enquiries, consultation requests and other communications.
• Assess requirements and prepare proposals, quotations or statements of work.
• Deliver consulting, reporting, automation, analytical or advisory services.
• Manage client, supplier, partner and professional relationships.
• Administer contracts, invoicing, payments and business records.
• Operate, maintain, secure and improve our website and internal business systems.
• Understand how visitors use the website and improve its content and performance.
• Send relevant business information or marketing communications where legally permitted.
• Prevent fraud, misuse, security incidents and unlawful activity.
• Establish, exercise or defend legal rights and comply with legal, regulatory, accounting or tax requirements.

The lawful basis used depends on the purpose and context of the processing.

We do not sell personal information.

Where necessary and appropriate, information may be shared with:

• Hosting, website, email, communications and IT-service providers.
• Professional advisors, including accountants, legal advisors, insurers and auditors.
• Payment, invoicing and financial-service providers.
• Consultants, subcontractors or delivery partners where they require relevant information to support an agreed service.
• Government departments, regulators, courts, law enforcement or other authorities where disclosure is required or permitted by law.
• A buyer, investor or professional advisor involved in a prospective business reorganisation, investment, acquisition or transfer.

We retain personal information only for as long as it is reasonably required for the purpose for which it was collected.

Retention periods may depend on:

• The nature and duration of our relationship with you or your organisation.
• The type, sensitivity and volume of the information.
• Contractual, operational and client-support requirements.
• Legal, tax, accounting, regulatory and insurance obligations.
• The need to establish, exercise or defend legal claims.
• Whether continued retention is necessary and proportionate.

Information that is no longer required will be deleted, anonymised or securely disposed of where reasonably practicable.

We use appropriate organisational and technical measures designed to protect personal information against accidental loss, destruction, alteration, unauthorised access, misuse or disclosure.

Measures may include access controls, account security, secure service providers, appropriate software and device controls, backups, staff awareness and documented business processes.

Depending on the circumstances and applicable law, you may have the following rights.

We may send relevant business information, insights, service updates or marketing communications where we have an appropriate lawful basis and where the communication is permitted by applicable electronic-marketing rules.

Marketing communications will identify Smart Statistics and provide an appropriate way to unsubscribe or object.

You may ask us to stop sending marketing communications at any time by using the unsubscribe option provided or contacting support@smartstatistics.co.uk .

Our website may use cookies and similar technologies to provide essential functionality, remember choices, understand website performance and support other permitted purposes.

Where required, non-essential cookies should be used only in accordance with the choices provided through the website’s cookie controls.

The Smart Statistics website may contain links to websites, applications or services operated by third parties.

Smart Statistics does not control the privacy practices of independent third parties. You should review their privacy information before providing personal information or using their services.

Contact Smart Statistics if you have a question about this Privacy Policy, wish to exercise a data-protection right or believe personal information has not been handled appropriately.

You may also have the right to complain to the UK Information Commissioner’s Office. We would appreciate the opportunity to review and respond to your concern first.

We may update this Privacy Policy to reflect changes in our business, services, website, legal obligations or data-protection practices.

The date displayed at the top of the page indicates when the policy was last updated.